Universal Links in Sanity.io
Deep Link to your Sanity Content easily with this Branch.io plugin
With today’s ever growing app ecosystem, deep links now often override click behavior if a user has a compatible app. On a mobile device, tapping a YouTube video should launch that content in the YouTube application, not on youtube.com. Branch.io serves as a great tool to lubricate that process, providing Universal Link hosting and a cascade of defaults for how a given link should be handled based on whether a user has the app. However, many steps are still required to inform Branch of your content and dictate its behavior on a given platform.
This post will show how to link users to your Sanity content in-app with the branch-link Sanity plugin. To get started, you’ll need a Sanity.io project, and a Branch.io account.
Connecting your content
To use Branch with Sanity, Branch links need to get the information about the content they represent. This primarily includes
- App Navigation data for deep linking purposes in a mobile app
- Open Graph metadata for unfurling (aka “link previews”)
- Any tracking information that needs to be embedded in the link for analytics
